Blu-ray Attacks HD DVD on Web19 Nov, 2007 By: Chris Tribbey
The Blu-ray camp has launched a viral advertising campaign for the format, with the launch of two YouTube spots, both attacking competitor HD DVD.
In “The Coaster,” a man watching Blu-ray Discs on his couch uses his HD DVD player as a coaster for his drink. In “The Junk Closet,” a consumer puts his HD DVD player in the closet on top of his Laser Disc, Beta and 8-track players.
Additionally, Hollywoodinhidef.com's Scott Hettrick was featured on The Learning Channel and Women's Entertainment Network Nov. 16-18 on a “Designing Spaces” high-def holiday special featuring Blu-ray. The five-minute special will be posted on www.hollywoodinhidef.com.
“The Junk Closet”