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Blockbuster Ups Game Mojo

28 Apr, 2008 By: Erik Gruenwedel

Seeking to further transition itself into an entertainment convenience retailer, Blockbuster Inc. April 28 said it would begin increasing shelf space in 4,000 corporate stores for video game sellthrough, hardware and rental titles.

Consumers for the first time will be able to purchase hardware and software from the Sony PlayStation 3, Microsoft's Xbox 360, and Nintendo's Wii and DS systems.

Dallas-based Blockbuster sees growth potential in games as it generated $220 million in game rentals in fiscal 2007, which represented just 6.1% of overall revenue. The No. 1 DVD rental company fared even worse in game sales, generating $47.4 million, or 1.3%, of overall revenue.

To help jumpstart game sales, Blockbuster is extending its $500 Sony PS3 movie-and-game promotion. The offer includes a 40GB PS3 game console, PS3/Blu-ray remote, HDMI cable, the Sony Blu-ray movie Spider-Man 3 and Paramount Pictures' Transformers game. The package also includes a 12-week rental card, which is good for one PS3 game or Blu-ray movie per week.

“We're committed to offering a full assortment of everything gamers want in our stores,” said Rod Murray, VP of games and merchandising at Blockbuster.

Blockbuster, which has been testing new prototype concept stores in 13 Dallas locations, recently began rolling out Blu-ray displays showcasing Blu-ray movies on a large flat-screen HDTV via a PS3.

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