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Blockbuster, TiVo Bundle Services

16 May, 2006 By: Erik Gruenwedel

Blockbuster Online and digital video recording (DVR) pioneer TiVo have partnered for a test promotion that offers first-time customers a year of combined services for $29.99 per month.

Subscribers to the one-year commitment get an 80-hour TiVo Series2 DVR and accompanying functions, including automatic TV show recording and search engine. Users also receive up to three online Blockbuster movie rentals and four coupons per month for in-store rentals.

Separately, monthly charges for the TiVo Series2 service contract and the three-out Blockbuster Online movie rental plan would be $19.95 and $17.99, respectively.

The deal appears weighted in favor of TiVo since subscribers can opt out of receiving Blockbuster rentals and thereby reduce the monthly charge to $19.99.

A Blockbuster spokesperson said the test had only recently been implemented.

“Beyond that, we haven't gotten into further discussion about the test,” said the spokesperson.

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