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Blockbuster Teams With NFL and DirecTV for NFL Pro Bowl Voting Kiosks, Sweepstakes

1 Oct, 2001 By: Hive News

Blockbuster said Monday that football fans can vote for players for the 2002 Pro Bowlat more than 5,200 participating Blockbuster stores nationwide. Fans may also vote on NFL.com, the NFL's official Web site.

Interactive voting kiosks will be located in participating Blockbusterstores from Oct. 15 to Dec. 2. Fans can also cast their votes at NFL games and online at NFL.com from Oct. 15 to Dec. 2.

Under this arrangement, consumers who purchase a DirecTV system atparticipating Blockbuster stores from Oct. 15 to Nov. 15 and activate programming by Dec. 3 will be entered in a sweepstakes for a chance to win one of 10 trips to the Pro Bowl in Hawaii after the NFL season. DirecTV is theexclusive mini-dish distributor of "NFL Sunday Ticket," the NFL's satellitesubscription package of Sunday afternoon games.

"Becoming the official retail sponsor of the NFL All-Star balloting expands the Blockbuster brand beyond movies and video games," said Curt Andrews, senior v.p. and chief of marketing for Blockbuster. "Many of our customers are NFL fans, and with more than 70% of the U.S.population living within 10 minutes of a Blockbuster store, it makes perfect sense for Blockbuster to host balloting for the 2002 Pro Bowl."

Blockbuster will support this promotion in stores, via direct mail to its members and online at blockbuster.com. TV, print and radio advertising willalso support the program, with spots scheduled on ABC, ESPN and ESPN2 for TV, ESPN Magazine and NFL Insider for print and Westwood One for radio.

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