Blockbuster Teams With Facebook7 Nov, 2007 By: Erik Gruenwedel
Blockbuster Inc. Nov. 7 launched a movie rental search application on popular social Web site Facebook.
Called Movie Clique, the platform allows users and Blockbuster subscribers to search for, and rent, movie titles, as well as create rental wish lists, already-seen lists and all-time favorites, without leaving Facebook.
The link is part of Dallas-based Blockbuster's attempt to cultivate movie rentals from Facebook's burgeoning membership by providing them with community-driven input and reviews, according to Keith Morrow, CIO with Blockbuster.
“Facebook is one of the most trafficked Web sites in the U.S., and its users align with our customers,” Morrow said. “It just makes sense for us to look for ways to become part of the social discussion and network of connections that exists on the site.”
Peter Chernin, president of News Corp., owner of rival MySpace.com, recently lauded Facebook for its meteoric growth and believed the site, which claims 50 million active users, is valued at more than $15 billion.