Blockbuster Raises $2 Million for Children's Miracle Network Hospitals30 Jun, 2004 By: Holly J. Wagner
Blockbuster Video raised more than $2 million for Children's Miracle Network hospitals with its annual promotion at participating Blockbuster stores between April 20 and May 10, the company reported.
During the in-store campaign, customers received a paper Children's Miracle Network logo balloon for every $1 contribution to the alliance of children's hospitals. Customers could write their names on the balloons, which were displayed in the store to drive awareness and excitement for the program.
“This program was a huge success,” said Mike Roemer, EVP and COO, North American stores for Blockbuster and a member of the Children's Miracle Network board of governors. “One of the wonderful aspects of the Children's Miracle Network fundraising is that donations stay in the area, benefiting local hospitals. Customers love to support a program that benefits children in their own communities.”
In addition to the in-store component, many local store employees organized additional fundraisers to contribute to the campaign. Some held car washes, golf tournaments, bake sales and other events to boost local contributions.
The Blockbuster corporate office in Dallas and national Distribution Center in McKinney, Texas, hosted their own Children's Miracle Network fundraisers with different departments decorating carnival-style activity booths to raise funds. One of the most popular events was a raffle for a prime employee parking space.
Children's Miracle Network has pledged to use the $2 million to support the 170 affiliated children's hospitals that serve 17 million children with state-of-the-art care every year in North America. Blockbuster reports raising more than $6 million for Children's Miracle Network since it became a national sponsor in 2000.