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Blockbuster Queuing Up HD DVD Titles

13 Apr, 2006 By: Erik Gruenwedel

It might just be four titles, but Blockbuster Online has announced it would give subscribers — starting April 18 — the ability to add initial HD DVD releases The Last Samurai, Million Dollar Baby, Phantom of the Opera (Warner Home Video) and Serenity (Universal Studios Home Entertainment) to their rental wish lists.

Additional Universal HD DVD titles Doom and Apollo 13 will be available April 25.

Dallas-based Blockbuster Online, which has stated it is format agnostic, found that 47% of its surveyed subscribers were “somewhat interested” in watching high-def DVDs.

Top-rated genres respondents said they would like to see in high-def included action, science-fiction, scenic, family, and music and performance DVDs.

The Matrix and Harry Potter and the Goblet of Fire topped the list of specific movies subscribers said they'd first like to see in high-definition; however, they may have to wait a little while,” said Shane Evangelist, SVP and GM of Blockbuster Online.

About 55% of respondents said they had high-definition-compatible TVs, and 33% indicated an interest in purchasing high-def hardware predicated on price, emergence of a standard HD format and availability of titles.

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