Blockbuster Online Bows Stephen King Video Game19 Mar, 2008 By: Erik Gruenwedel
To help jumpstart DVD rental interest in The Weinstein Co.'s The Mist, from author Stephen King, Blockbuster Inc. is launching a free online game based on the movie.
The movie, which is part of the Weinstein's exclusive rental program with Blockbuster, will be released March 25 and is distributed by Genius Products Inc.
Through April 8, The Mist game gives users an opportunity to defeat a series of predators battling their way through three skill levels based on scenes in the movie.
The game is accessible through Blockbuster.com, which features a home page, movie trailer, online rental option and ability to receive a $1.99 coupon redeemable at Blockbuster stores.
Recent Weinstein rental exclusives included King's 1408, The Nanny Diaries, Michael Moore's Sicko and the Grindhouse double feature of Death Proof from Quentin Tarantino and Robert Rodriguez's Planet Terror.