Blockbuster Offering Exclusive NBC Peek29 Aug, 2007 By: Erik Gruenwedel
Another sign of the surge of Blockbuster Inc.'s Total Access on rival Netflix: Beginning Sept. 4 through Oct. 21, Blockbuster will offer the NBC New Fall Preview DVD as a free rental.
NBC ran a similar promotion with online movie rental pioneer Netflix last year.
The DVD features complete episodes of new series “Chuck,” “Life,” “Journeyman” and a two-minute preview of “Bionic Woman.”
Under terms of the promotion, Total Access members can rent the DVD online or in stores. In-store rental rules apply, however, which means due dates and appropriate late fees.
The NBC fall prime-time TV season begins Sept. 24.