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Blockbuster Invites Consumers To Play With Their Toys

16 Jan, 2002 By: Hive News

Blockbuster Video is inviting consumers to play with their new holiday toys, fielding a new promotion to get gamers into the stores.

The chain is billing itself as , the "try-before-you-buy" destination and offering Maximo: Ghosts to Glory for PlayStation 2 at participating stores in a nationwide 30-day exclusive running from its Jan. 18 release through Feb. 18.

Maximo is a T-rated (teen) fantasy game in which hero Maximo returns from a war to find his homeland in ruins and must fight to free his land from evil and save his girlfriend. His adventures include freeing the Sorceresses to help in his quest, as well as earning new powers to help him fight.The title is guaranteed to be in stock at all participating U.S. sites.

"We want Blockbuster to be the first place our customers think of as their source for games," says Brian Woodrick, director of Interactive Merchandising. "And we want customers to rent their games before they buy, so we're going to be bringing our customers lots of special offers this year."

The "Maximo" exclusive joins a slate of post-holiday promotions the chain is running trough Jan. 31. Those include one free five-day game rental to customers who bring in a receipt from any retailer for the purchase of any new game console purchased during the promotional period (the free game must match the console format); and a national Games Rental Pass good for one rental per day for 30 consecutive days ($24.99 plus tax for Rewards Members, $29.99 plus tax for non-Blockbuster Reward Members).

For consumers with new DVD players, the chain is offering a free five-day DVD rental to consumers who present a receipt for a new DVD player any time before Jan. 31.

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