Blockbuster Extends Hours for <I>Spider-Man's</i> Arrival30 Oct, 2002 By: Hive News
Blockbuster Inc. will open selected stores at Midnight Nov. 1 to launch the DVD and VHS release of its favorite wall-crawling, webslinging hero. "Spider-Man."
Participating Blockbuster stores also will be celebrating the arrival of "Spider-Man" with "Spider-Man"-themed events on Oct. 31, and extended hours at select Blockbuster stores across the U.S.
Along with Blockbuster's standard promotions fans may enter for a chance to win the ultimate Spider-Man collectible -- a one-of-a-kind life-size replica crafted of nearly 70 pounds of rubber, fabric, steel and plaster.
"As one of the most successful movies of the year, Spider-Man is more than just a new release, it's part of movie history," said Jim Notarnicola, EVP and chief marketing officer for Blockbuster.