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Blockbuster Expanding Movie Trading Company

9 Aug, 2004 By: Holly J. Wagner

Blockbuster Video's trading concept, The Movie Trading Company, is fanning out over the West with a handful of new stores either already open or planned by the end of September.

Meanwhile, the company has hired Dallas-based Hedge Interactive to build a Movie Trading Company Web site that will let consumers sell their used discs to the chain online. The Movie Trading Company site has had an “under construction” banner for several months, with information during the transition limited to store locations and contact information. .

But the chain is well on its way to the goal of 45 or 50 stores by the end of the year. .

The first Movie Trading Company store in Utah opened at the Provo Towne Center Mall last month. Another store was scheduled to open in Kennesaw, Ga. .

Openings planned for August include stores in Boulder, Colo., and in September stores in three Denver suburbs; Colorado Springs, Colo; and two in Austin, Texas. .

The chain has stores in Atlanta, Ga., and its suburbs; Layton and Provo, Utah; four stores in the Houston area and 13 in the Dallas area, where the chain was founded before Blockbuster acquired it in late 2002. Stores will also be opening in the San Antonio market. .

In at least two cases, the Provo store and one that opened earlier this year in Fayetteville, Ga., the company converted existing Blockbuster stores to Movie Trading Company stores. .

In addition to new and previously viewed movies and games, the Provo store is selling DVDs missing box art and keepcase at five for $20, with a 30-day guarantee, according to a published report.

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