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Blockbuster to Donate <I>9/11</I> Video Proceeds

4 Sep, 2002 By: Hive Media

Blockbuster will donate proceeds from its rental and sales of Paramount Home Entertainment's 9/11: The Filmmakers' Commemorative Edition, a spokesperson announced today.

Rental proceeds will go to the Uniformed Firefighters Association Scholarship Fund. Sales proceeds will go to the Entertainment Industry Foundation 9/11 Relief Fund.

"This video is a thoughtful documentation of a critical event in our nation's history, and we wanted to make it available to the public at large," said Joyce Woodward, SVP and general merchandising manager for Blockbuster, in a statement. "We are donating proceeds from rental and retail to these very worthy charities."

The scholarship fund helps the families of active and deceased firefighters attend college. The 9/11 Relief Fund is handled by the Entertainment Industry Foundation, an organization that raises awareness of, and funds for, critical social issues. 9/11 Relief Fund monies will support Safe Horizons, five emergency family assistance centers assisting victims of the Sept. 11 attacks with counseling, housing assistance and financial help; and The Twin Towers Fund, which provides assistance to families of the New York City Fire and Police Departments, the Port Authority of New York and New Jersey, the New York State Office of Court Administration and other government officials who died or were injured in the Sept. 11 tragedies.

Paramount Home Entertainment has already pledged $100,000 and a portion of its video proceeds from 9/11 to the Uniformed Firefighters Association Scholarship Fund.9/11: The Filmmakers' Commemorative Edition will be available Sept. 12, and retailers are expected to sell it for about $20 on DVD and $15 on VHS. The special film was aired in March by CBS and was made by brothers Jules and Gedeon Naudet, who happened to be working on a documentary about New York firefighters when the attacks happened. The DVD has extra interview footage, and both versions take a longer look at the pre-Sept. 11 workings of the firefighters than the CBS broadcast.

Blockbuster donated $1 million to the United Way's "The September 11th Fund" in 2001, according to a company press release.

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