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Blockbuster Bows Spokescritters

30 Jan, 2002 By: Joan Villa

Blockbuster will use Super Bowl time Sunday to launch a new ad campaign featuring Jim Belushi and James Woods as the voices of animal pair Carl, a rabbit, and Ray, a guinea pig.

The ads revive the chain's popular tag line, "Make it a Blockbuster night." The three-dimensional pet characters were digitally animated into a real Blockbuster store in scenarios that feature the duo flashdancing, kung fu fighting and engaged in other movie-inspired antics. Singer Carnie Wilson narrates the six-spot campaign.

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