Blockbuster Bows Spokescritters30 Jan, 2002 By: Joan Villa
Blockbuster will use Super Bowl time Sunday to launch a new ad campaign featuring Jim Belushi and James Woods as the voices of animal pair Carl, a rabbit, and Ray, a guinea pig.
The ads revive the chain's popular tag line, "Make it a Blockbuster night." The three-dimensional pet characters were digitally animated into a real Blockbuster store in scenarios that feature the duo flashdancing, kung fu fighting and engaged in other movie-inspired antics. Singer Carnie Wilson narrates the six-spot campaign.