Blockbuster Bows Family Viewing Guide5 Dec, 2001 By: Hive News
Blockbuster Inc. is leveraging a widely reported "cocooning" trend with a new Blockbuster Family Viewing Guide available online or in print at stores.
``According to recent trends, families are spending more time at home in the 21st Century, andthe Blockbuster Family Viewing Guide provides a simple way for them to enjoy quality time together,'' said Jim Notarnicola, executive v.p. and chief marketing officer for Blockbuster.
The guide offers a 100-movie listing of titles suitable for all age groups, suggestions for creative ways to watch movies, including themed dinner-and-movie nights and art projects related to some of the films.
The guide will be available in printable form at blockbuster.com or by calling 1-888-FAMNITE.