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Blockbuster Acquires Video Game Chain

19 May, 2004 By: Holly J. Wagner

Blockbuster Video has acquired the assets of American Satellite and Video, Inc., the owner and operator of Rhino Video Games, a 40-store chain specializing in buying, selling and trading video games. Terms of the deal for the Southeast-based regional games retail chain were not disclosed.

The acquisition gives the company a greater foothold in the console games and games trading market. Rhino stores buy, sell and trade new and used games and game hardware.

“Rhino has expertise in game retailing and trading — two areas that Blockbuster is looking to build on,” said Eileen Terry, EVP of franchising and emerging brands for Blockbuster.

“Specifically, this acquisition allows us to further our knowledge about Rhino's game-trading business. Much like our Gamestation acquisition in the United Kingdom, Rhino provides Blockbuster with a new growth concept that we believe will allow us to more fully penetrate the games market with freestanding locations, offering an attractive complement to our Blockbuster/Game Rush store-in-store concept,” she said.

Rhino founder Mike Vorce will continue managing the chain's day-to-day operations.

Based in Gainesville, Fla., Rhino Video Games operates game-only stores in the Southeastern United States, including Florida, Alabama, Tennessee, Georgia, North Carolina and South Carolina. The chain began operations in 1991.

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