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Blank DVD Discs Sales Picking Up

18 Nov, 2002 By: Hive News

Storage media provider Maxell Corp. of America today announced it has shipped more than 3.5 million recordable DVD discs in the U.S. since the fourth quarter of 2001.

The figure encompasses recordable DVD formats including DVD-R, DVD-RW, DVD-RAM, DVD+R, DVD+RW and camcorder DVD-R and DVD-RAM discs for use in Hitachi camcorders.

Of those, DVD-R is the clear leader, accounting for approximately 70 percent of the 3.5 million total. The dominance of the DVD-R format is driven largely by the popularity of DVD recording in the Macintosh market as Apple emerged as an early supporter for the DVD-R format.

According to Gartner/Dataquest, Apple will account for two-thirds of the 600,000-plus DVD recorders expected to be sold this year and has shipped 500,000 Macintosh computers equipped with DVD recorders to date.

Maxell expects that other DVD recordable formats will pick up steam with the increasing popularity of the +R/+RW format in the PC market primarily supported by HP and wider availability of new DVD-R/-RW recorders, primarily supported by Pioneer.

"Recordable DVD is poised to become the next great digital technology success story," said Rich Gadomski, Maxell's director of marketing. "It took 10 years for CD recording technology to become commonly accepted, but DVD will accomplish that feat in a fraction of the time. Recordable DVD is uniquely positioned with broad appeal for both professionals and consumers in a format that offers universal compatibility across camcorders, computers and video players."

Gartner/Dataquest predicts that DVD drive shipments will reach 3.9 million units in 2003, a 600 percent increase from this year. Gadomski cited three key factors that will continue to drive recordable DVD demand: the increasing awareness of DVD recording capabilities, compatibility with the exploding market for DVD playback devices, and a steady decline in pricing for both media and hardware, resulting in a truly affordable recording solution for the mass consumer and professional markets.

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