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BitTorrent Accelerates File-Sharing Technology

10 Oct, 2007 By: Erik Gruenwedel

BitTorrent said it has new technology that allows users and content holders to download and stream Internet-based videos, movies and games more quickly.

Unlike single-server networks that become handicapped when increases in traffic attempt to download entire video files, BitTorrent's Delivery Network Accelerator (DNA) speeds up existing peer-to-peer (P2P) technology by splitting a video file among multiple users.

The DNA is seen as a potential boon to media companies, software publishers and studios seeking to distribute large content files.

“Implementing [DNA] allows our customers to deliver a better user experience … with the security and reliability of a managed service,” said Ashwin Navin, president and co-founder of BitTorrent.

The San Francisco-based file-sharing network, once disparaged by Hollywood for allegedly spearheading illegal downloads of movies on P2P software, now is seen by some as a trailblazer in attempting to monetize legitimate electronic distribution.

BitTorrent currently has movie, TV episodic streaming and download deals (from $1.99) with Image Entertainment, Lionsgate, Paramount Studios, MTV, ThinkFilm, 20th Century Fox and Warner Bros., among others.

Brightcove, a Cambridge, Mass.-based Web TV platform, said it will use DNA to jumpstart its nascent video service.

“By integrating [DNA] in our Internet TV service, we can give our content publishers the option to deliver full-screen, broadcast-quality streaming video to their viewers,” said Jeremy Allaire, chairman and CEO of Brightcove.

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