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Best Buy, Toshiba Up Free HD DVD Titles

1 Oct, 2007 By: Erik Gruenwedel

Despite an internal report last week that found 90% of consumers confused about high-definition, Best Buy Co. Inc., together with Toshiba Corp., has upped the ante on HD DVD.

The Minneapolis-based consumer electronics retailer is offering nine free HD DVD movies with the purchase of the Toshiba HD-A30 1080p player for $400. Best Buy also offers seven free HD DVD titles with the purchase of Toshiba's HD-A2 1080i player for $300.

Best Buy listed the updated offer in its weekly Sunday newspaper insert.

The first five movies, as previously reported, are available by mail from a selection of 15 titles. The remaining titles, which exclude TV DVD and box set releases, are available at the point of purchase.

Best Buy, in addition to other CE retailers, also offers five free Blu-ray movies from a selection of 18 titles, with the purchase of a BD player.

“It's a good start to a [HD DVD] collection,” said Best Buy spokesperson Brian Lucas.

He said interest in high-definition packaged media remains constant despite the ongoing format war, which he said is stifling widespread consumer adoption. As far as which format consumers are leaning toward, Lucas said interest remains evenly split.

“There are a lot of people who have decided to jump in, therefore we want to keep a good selection of hardware and software,” Lucas said. “We wouldn't devote insert space every week to formats nobody is interested in.”

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