Best Buy Survey Reveals HD Ignorance25 Sep, 2007 By: Chris Tribbey
It's not the type of survey results Best Buy was hoping for: Nine out of 10 consumers are confused about high definition, and more than 40% people who already own an HDTV are still in the dark about HD.
A survey by the retailer asked a series of high-def questions over the phone to 1,012 adults in the continental United States. Among the findings:
Best Buy is going all out to educate consumers following the survey results. The retailer has set up AskABlueShirt.com, offering an HD glossary, a Q&A for those setting up high-def, a planning and budget section, and a “What is HD Done Right” feature. The retailer is also setting up an HD hotline at 888/237-8289 (888/Best-Buy).
“As more and more people invest in new high-definition televisions and expand their home theaters, Best Buy wants to ensure our customers fully appreciate what's needed to get the most from their purchases,” said Mike Vitelli, SVP and GM for home solutions. “We want to serve as a trusted resource to our customers, by helping them understand the necessary components and how to make the right budgeting decisions so they can have a truly outstanding HD experience in their home.”