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Best Buy Scores Another Exclusive

12 Jul, 2004 By: Holly J. Wagner


Best Buy has scored another musical coup with an exclusive deal to offer the Elton John DVD set Dream Ticket this fall.

The four-DVD set features more than 70 songs from different venues as well as rare concert and TV footage from the artist's early days. It also includes previously unreleased performances, photos and interviews.

Best Buy had a similar window for the 2003 four-DVD set from the Rolling Stones, Four Flicks, which has since been certified 11 times platinum by the RIAA and is touted as the second-best-selling video boxed set of all time.

"We anticipate this one-of-a-kind Elton John four-DVD set will have a similar impact in the marketplace as Four Flicks. The success of Four Flicks showed what can happen when two great brands like The Rolling Stones and Best Buy join forces," said Mike Linton, Best Buy's EVP and chief marketing officer. "We were able to bring a great product to fans at a great price and were able to create a high level of consumer excitement. That combination helped make it one of the most successful music DVDs in history."


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