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Best Buy Offers $50 Gift Cards to HD DVD Buyers

19 Mar, 2008 By: Erik Gruenwedel

Best Buy Co. Inc. March 19 said it would give a $50 store gift card for each HD DVD player or add-on purchased at the No. 1 consumer electronics retailer.

The $10 million program is intended to assuage consumers who may have felt jilted when Toshiba Corp. abandoned HD DVD and Blu-ray emerged the format war winner.

“The DVD format war has divided our customers in a way we haven't seen since Betamax took on VHS more than 20 years ago,” said Brian Dunn, president and COO of Best Buy. “We understand and shared our customers' frustrations as they were being asked to choose one format or the other.”

The Minneapolis-based retailer said it would begin contacting HD DVD customers by mail from its database. Consumers eligible for the gift cards do not have to return players, but they must have purchased them prior to Feb. 23.

In addition, beginning March 21 consumers who want to jettison their HD DVD players can go online to www.bestbuytradein.com and receive trade estimates on the value of their players and movies. Those who agree with the estimate can download a prepaid shipping label and will receive an additional gift card as payment for their merchandise.

The trade-in program is open to HD DVD consumers regardless of where they purchased their player.

Interested customers can call 1-888-BEST-BUY for more information.

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