Best Buy to Offer ReplayTV14 Oct, 2002 By: Hive News
Best Buy will carry Sonicblue Inc.'s ReplayTV digital video recorders (DVRs) in stores nationally beginning this month, the manufacturer announced today.
"Our retail partnership with Best Buy is an example of Sonicblue's intense focus on driving sales and building a solid national retail base," said Gregory Ballard, CEO. "Partnerships like these exemplify our commitment to consumers and serve as an important component in our drive to expand the ReplayTV user base."
Already a retail partner for the company's GoVideo and Rio product lines, the addition of the ReplayTV to the Best Buy product roster expands Sonicblue's relationship with Best Buy and furthers its retail distribution strategy for the controversial DVRs.
"ReplayTV is a significant addition to our digital video player assortment, providing more choices for people interested in this exciting new technology," said John Maskel, merchandise manager of DVD and Home Audio for Best Buy. "Best Buy is excited to offer this innovative product in time for the holiday season."