Best Buy, Microsoft Team to Promote Video Game Ratings10 Apr, 2006 By: John Latchem
Best Buy and Microsoft have launched a campaign to educate consumers about the Entertainment Software Ratings Board's video game ratings system. The companies also are highlighting family settings available in gaming consoles like Xbox 360, hoping to make parents aware of the tools available to provide safe and secure family entertainment experiences.
Xbox 360-branded wristbands, marked with a variety of phrases such as “Life is Your Game” and “Challenge Me,” are available exclusively at Best Buy stores for $1. All proceeds benefit Boys & Girls Clubs of America's Club Tech program, founded by Microsoft to train youth in the responsible use of technology.
Each wristband comes with a “Safe and Secure Family Entertainment” pamphlet that defines ESRB ratings and instructions on using family settings and other built-in safety measures in gaming consoles.