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Best Buy Discounts Insignia Blu-ray Player

15 Jul, 2008 By: Erik Gruenwedel



As a precursor to an anticipated fourth-quarter industry-wide Blu-ray hardware and software sales push, Best Buy Stores Inc. is selling its proprietary Insignia brand Blu-ray Disc player with 1080p resolution for $329.99 — $20 below the initial launch price in May.

The Profile 1.1 player (NS-BRDVD) with picture-in-picture capability (not Internet connectivity) also includes $100 worth of discount coupons on Blu-ray movies, effectively dropping the unit's price below $230.

Wal-Mart Stores Inc. currently sells a Magnavox 1.1 player (NB500MG9) for $298, making it the least expensive standalone Blu-ray player available.

Best Buy spokesperson Brian Lucas said the discounted player should help get a dialog started with consumers about the new format.

“We are at a point now where we can really start to talk about Blu-ray and the benefits of it without that halo of ‘format war,’ Lucas said. “It's a chance to have positive dialog about the potential of Blu-ray and what it can bring to your home theater.”

He said the $20 price reduction and movie discounts only work when combined with proper in-store displays, movie selection and knowledgeable sales staff asking the right questions.

“We know there is an appetite for high-def content,” Lucas said. “People are investing a lot of money in their home theater and you want to use to the best of its ability.”Best Buy spokesperson Brian Lucas said the discounted player should help get a dialog started with consumers about the new format.

“We are at a point now where we can really start to talk about Blu-ray and the benefits of it without that halo of ‘format war,’ Lucas said. “It's a chance to have positive dialog about the potential of Blu-ray and what it can bring to your home theater.”

He said the $20 price reduction and movie discounts only work when combined with proper in-store displays, movie selection and knowledgeable sales staff asking the right questions.

“We know there is an appetite for high-def content,” Lucas said. “People are investing a lot of money in their home theater and you want to use to the best of its ability.”

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