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Best Buy Connects With Movielink

9 Nov, 2004 By: Holly J. Wagner


Best Buy will offer Movie Cards for movie download service Movielink at all 642 stores nationwide, the first time that Movielink downloads will be offered at retail.

The announcement came just as Movielink reported serving up its millionth download since its launch in November 2002.

There are two ways to get Movielink Movie Cards. Best Buy will offer the as a free gift with purchase to customers who buy the Microsoft Media Center PC, or sell the cards separately as a $20 gift card.

"Our goal as a retailer is to bring our customers the entertainment they want when, how, and where they want it," said Scott Young, VP of digital entertainment for Best Buy. "Movielink is an exciting way to help our customers get the most out of their broadband connections and their media center PCs by helping them access movies legally through the Internet."

Movielink has established partnerships with Internet service providers (ISPs) BellSouth, MSN and RoadRunner and broadband provider Qwest, but this is the company's first foray into the physical world.

"This promotion with Best Buy presents a tremendous opportunity for Movielink to branch out in retail stores," said Movielink CEO Jim Ramo. "As the broadband market continues to grow, we're always looking for new ways to expose the Movielink service to more customers and really show the value of broadband video-on-demand."

Movielink is available to U.S. Internet users with broadband connections and access by PC (the service is not available for Macs.). Consumers can view trailers of available titles to review the service, then after registering with Movielink they pay for their rental downloads with a credit card. Downloads range between $1.99 and $4.99 each.

Movielink lets customers begin watching titles within two to 10 minutes of starting the download, or store them for up to 30 days and watch the movie as many times as they like within a 24-hour period after launching the file. The service also offers a “re-rent” feature that reactivates the downloaded movie file for additional 24-hour viewing periods for up to 30 days after the initial rental

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