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Best Buy Campaign Seeks the Spotlight

28 May, 2002 By: Hive News

Best Buy launches a new online ad campaign today that aims not only to drive traffic to stores and the online store, but also to position Best Buy as a destination for movies.

In the ads, a stick figure acts our memorable moments from screen classics like Psycho and The Seven Year Itch and new releases like Harry Potter and the Sorcerer's Stone and American Beauty. The message reads, "All the movies you know and love. All the stuff you need to watch them."

"Our new branding campaign is designed to communicate that Best Buy is a fun place to shop and has the products customers need to make life more enjoyable," Mary Miller, Best Buy's VP, Enterprise Consumer Marketing, told Adweek.

The campaign runs through June 25 on sites like NYTimes.com, Disney.com, Weather.com and About.com.

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