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Best Buy Beefs Up E-Commerce

16 Sep, 2002 By: Hive News

Best Buy Inc. has chosen Internet services firm Fort Point Partners Inc. to architect and build cross-channel e-commerce capabilities that will be implemented globally for Best Buy and its subsidiary companies, which includes the Musicland Group.

"The creation of an integrated online presence is an important component of our growth and operational strategy," said Doug Reynolds, Information Services Leader of Best Buy. "We chose Fort Point Partners because of their expertise in integrating e-commerce technology applications for the retail industry."

New capabilities, built with ATG Commerce and Portal, gives merchandisers the ability to personalize product and service content on the site. The integrated system will let Best Buy efficiently offer customers the products and services they seek in a consistent way from stores to kiosks and the Internet.

"Helping leading companies like Best Buy grow and succeed is why we created our company," said James Roche, co-president and CEO of Fort Point Partners. "Our work with Best Buy is a testament to our employee's ability to continually use technology to create expanded e-commerce opportunities."

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