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Best Buy: Americans Confused About TV Transition

19 Jun, 2008 By: Billy Gil



A Best Buy survey conducted by GfK Research North America found that while 88% of U.S. consumers are aware of the coming transition to digital broadcasts on the TV, many are still confused as to why it's happening — and what needs to be done to prepare.

About 60% know about the Feb. 17, 2009, deadline to adjust for the change to digital broadcasts, but nearly half (45%) of those surveyed who hadn't yet prepared for the transition were going to wait until after the deadline to take action. Meanwhile, 54% didn't understand why the government-mandated transition is happening (to free up portions of the broadcast spectrum for public and safety services, as well as advanced wireless services).

Other statistics from the survey include: 31% of TV owners don't know if their TVs are analog or digital; 43% of consumers who will prepare for the transition plan to subscribe to cable or satellite; 21% of the households that have done nothing to prepare believe it to be too expensive; and 18% think nothing will happen, and that their analog broadcasts will continue to appear as they do now.

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