'Beowulf' Victorious on Charts6 Mar, 2008 By: Thomas K. Arnold
Paramount Home Entertainment's Beowulf scored a double victory on the DVD charts the week ended March 2, topping both the sales and rental charts its first week in stores.
The computer-animated fantasy, which grossed $82.2 million in theaters, pushed the previous week's top seller and renter, Universal Studios Home Entertainment's American Gangster (view trailer), to No. 2 on the Nielsen VideoScan First Alert sales chart and Home Media Research's rental chart.
The looming Easter gift-giving season, and a big nationwide retail promotion, brought several of Q4's top sellers back to the top of the sales chart, including Walt Disney Studios Home Entertainment's Ratatouille, which re-entered the chart at No. 3; Paramount/DreamWorks' Transformers and Shrek the Third, which debuted at No. 5 and No. 7, respectively; and 20th Century Fox's The Simpsons Movie, which bowed at No. 8.
Among new releases, the Sony Pictures Home Entertainment's horror film 30 Days of Night debuted at No. 4, while Barbie Mariposa (view trailer), the latest direct-to-video release in Universal Studios' Barbie franchise, bowed at No. 6.
In rental stores, Beowulf earned an estimated $10.9 million to $8.5 million for American Gangster. The film's rental take, however, represents a decline of just 12% from the previous week, indicating the title may have long rental legs.
30 Days of Night was the top Blu-ray Disc seller for the week, outselling the HD DVD of Beowulf, one of the final big titles to be released on the doomed next-generation format.