'Bee Movie' Flies to Top20 Mar, 2008 By: Thomas K. Arnold
Consumers were stung in droves by Bee Movie the week ended March 16, as the DreamWorks animated comedy, distributed by Paramount Home Entertainment, topped the national DVD sales chart its first week in stores.
It's the biggest comedy to be released on DVD so far this year, as well as the biggest family movie.
Walt Disney Studios Home Entertainment/Miramax's No Country for Old Men (view trailer), buoyed by its best picture Oscar win, finished a strong second on the Nielsen VideoScan First Alert sales chart.
The drama also topped Home Media Magazine's video rental chart for the week, generating an estimated $10.2 million in rental revenue to $9 million for second-ranked Bee Movie.
Bee Movie generated a combined total of about $50 million in consumer spending its first week in stores, or 40% of its theatrical gross of $126.6 million, according to studio estimates.
Two other new releases with theatrical histories, 20th Century Fox Home Entertainment's Hitman (view trailer) and Disney/Touchstone's Dan in Real Life (view trailer), debuted at No. 3 and No. 5, respectively on First Alert, flanking the previous week's top seller, Disney's 101 Dalmatians (view trailer), which slipped to No. 4 its sophomore week.
Dan in Real Life debuted at No. 3 on the rental chart, with estimated earnings of $8.4 million, followed at No. 4 by Hitman, with $7.9 million.
The previous week's top renter, Paramount's Beowulf (view trailer), slipped to No. 6, right behind Into the Wild (view trailer), also from Paramount, which had bowed the previous week at No. 2.
No Country for Old Men was the top Blu-ray Disc seller for the week, with Hitman and Dan in Real Life debuting at No. 2 and 3, respectively. Bee Movie came out only on standard DVD, as Paramount has not yet slotted any new Blu-ray Disc releases.