Beastie Boys Present 'Awesome' DVD10 Apr, 2006 By: Jessica Wolf
You gotta fight for your right to party, but Beastie Boys fans don't have to fight to get some props from the rap superstars.
The Beasties put 50 cameras in the hands of rabid fans at a sold-out show in New York City's Madison Square Garden and told them to film the frenzy from their personal perspectives.
Then the group took all that raw footage and turned it into a wild and crazy music concert DVD titled Awesome: I F***ing Shot That!
The expletive-laden title streets on DVD July 25 (prebook June 29) from ThinkFilm.
“It's definitely a cool concept,” said Marc Hirshberg, VP of finance and operations for ThinkFilm. “What everyone knows about Adam and the Boys, is that they revolutionized the DVD world in 2000 with their own DVD concept, their Criterion DVD.”
In November 2000, Criterion released the Beastie Boys DVD Video Anthology, which includes commentary tracks with all three Beastie Boys and directors Adam Bernstein, Evan Bernard, Tamra Davis, Spike Jonze, Ari Marcopoulos and David Perez; more than 100 video angles and audio tracks, switchable at anytime during playback; more than 40 remixes; a cappella song versions; rare still photographs; storyboards; and the world-premiere director's cut of Nathanial Hornblower's "Intergalactic" spin-off "The Robot vs. the Octopus Monster Saga"
“At the end of the day, everyone is expecting the same or similar [from this release].” Hirshberg said.
Awesome's DVD extras should prove to be as funky as the film itself. The company and the band are still hammering out what will be included on the disc, but one feature for sure is 30 minute short film A Day In The Life of Nathanial Hornblower, featuring comedian David Cross from “Arrested Development.”
Awesome debuted at Sundance this year and got a one-night theatrical bang in 200 theaters last month. The movie also will get a limited theatrical release across the country.
But that's mostly to whet fans' appetites for the DVD, Hirshberg said. The real marketing push is centered around the DVD release.
In the sincerest form of flattery, pop supergroup Coldplay recently announced they will do the same thing with their fans, acknowledging they got the idea from the Beastie Boys.
Coldplay's not the only one to jump on the Beastie's bandwagon. On the night of the Grammy's, Dave Letterman shot his show from different perspectives, like his band members', even manning a camera himself — attributing the whole shtick to the Beastie Boys, who performed a live set to wrap up the festivities.
ThinkFilm is looking to set up similar programming with other talk shows in conjunction with the DVD release, Hirshberg said.