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BD Penetration to Hit 30M by 2009

26 Mar, 2008 By: Chris Tribbey

By the end of this year, just less than 30 million households worldwide will have a Blu-ray Disc player of some sort, according to a new report from Strategy Analytics.

The London-based research firm predicts that by 2012, more than 132 million homes worldwide will be watching Blu-ray, with the PlayStation 3 being the dominate force only until 2009, at which point standalone player prices will have dropped enough to become dominant.

“HD DVD's withdrawal leaves the way open for Blu-ray to become a major revenue earner for technology vendors and content owners alike,” says Strategy Analytics analyst David Mercer. “The 265 million homes that will own an HDTV by 2012, and Hollywood's need for a new growth engine, represent huge incentives for the industry to coordinate marketing activities and demonstrate unified support for the successor to DVD.”

The report predicts nearly 19 million Blu-ray devices will be sold by the end of 2008, including 4 million standalone players. By 2012, more than 57 million Blu-ray devices will be sold each year, the report predicts.

For more information visit www.strategyanalytics.net.

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