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BCI Banks on Nostalgia For 1980s Kids' Television

7 Feb, 2006 By: Brendan Howard

BCI has big plans for the next two years. Its recent deal with Entertainment Rights PLC for Filmation animated and live-action TV shows sets up a slate of 27 DVD releases.

BCI's DVD success with the animated 1980s show “He-Man and the Masters of the Universe” led to the deal, which includes such cartoons as the “He-Man” spinoff “She-Ra: Princess of Power,” “Ghostbusters” and “Groovie Goolies,” as well as such live-action shows as “Space Command” and “The Secret of Isis.”

“BCI looked at ‘He-Man' as the marquee property in the library,” said Jeff Hayne, BCI director of acquisitions.

The three “He-Man” titles have sold 238,000 units since the first title hit on July 12, 2005, according to Home Media Research estimates.

Hayne points to Web sites devoted to old shows and the “I Love the '80s” and “I Love the '70s” reruns on VH1 as proof that those decades are a huge nostalgic draw.

But Hayne also hopes the new DVD releases will attract a new, younger audience.

“'She-Ra' was one of the very few role models for girls when we were young, and I can't see how young moms in the 25 to 35 range won't be sharing this with their young children,” he said.

“She-Ra: Princess of Power” will be the first show released in the deal. BCI hopes to trot out product in time for the San Diego Comic-Con in July, just as they did with “He-Man” last July.

Hayne already has been contacting talent and others for extras.

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