BayView Unrolls 'Yoga' Mat2 Aug, 2006 By: Jessica Wolf
BayView Entertainment has become the latest fitness supplier to team up with a popular fitness magazine, Yoga Journal.
BayView will be the exclusive distributor for all forthcoming “Yoga Journal” DVDs, starting with two new fourth-quarter releases. Yoga Journal: Yoga for Stress streets Sept. 26 at $19.99. Streeting Oct. 3 is the five-disc set Yoga Journal: Iyengar Intensive at Estes Park ($99.99).
BayView joins a list of other fitness suppliers who are aligned with popular health and wellness periodicals. Gaiam/GoodTimes Media releases titles under the “Prevention Magazine” brand. Koch Entertainment handles workouts from Self Magazine, and Inspired Corp works on a line of DVDs from Shape Magazine.