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Basedow Brings Fitness Line to Koch

15 Feb, 2006 By: Jessica Wolf

Koch Entertainment is growing its fitness catalog with a new exclusive distribution deal with infomercial guru John Basedow, creator of the best-selling nutrition and workout DVD line “Fitness Made Simple.”

Forthcoming titles to be released via Koch from the “Fitness Made Simple” line include Basedow's Basics, Six Pack Abs, Fat Burning Workout, AM/PM Workouts and Awesome Hour.

Direct-response commercials for these programs already appear regularly in major markets across the country.

“John's workout DVDs make a great addition to Koch's family of fitness brands such as ‘Self,' ‘The Trainer's Edge,' and ‘Yoga Zone,’ said Michael Rosenberg, president of Koch Entertainment Distribution.

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