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Bankrupt Bradley resurfaces as Bob's

12 Dec, 2005 By: Erik Gruenwedel

Bankrupt Bradley Video in Santa Rosa, Calif., has resurfaced as Bob's Video. The popular Mission Circle location re-opened 30 days after founder William Bradley shuttered operations of his 20-year-old, 11-store franchise in November.

“When we opened the doors Dec. 1, it was as if we had never closed,” said new owner Bob Hochderffer. “The crowd was excited.”

Hochderffer was persuaded to buy out the store's assets for about $40,000 by his wife, the chain's former office manager. He plans to buy other locations.

He said poor store locations and selling video game hardware in a market dominated by Best Buy, Wal-Mart and others did in Bradley.

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