'Bambi II' Sales Strong15 Feb, 2006 By: Thomas K. Arnold
Buena Vista Home Entertainment's direct-to-video sequel Bambi II sold more than 2.5 million DVDs and videocassettes its first week in stores, the studio reported Tuesday, Feb. 14.
That comes after first-day sales of 800,000 units, more than twice the first-day tally for Wallace & Gromit: The Curse of the Were-Rabbit, a theatrically released animated feature also aimed at the kidvid market.
Bambi II is the latest in a series of sequels to animated Disney classics the studio has produced specifically for the home video market, beginning with 1994's The Return of Jafar, a sequel to Aladdin that sold 9 million copies.
“Bambi II continues the legacy that Walt [Disney] began many decades ago, and we are thrilled that consumers across the country have become enamored by Bambi II in such a wonderful way,” said Bob Chapek, president of Buena Vista Home Entertainment.
Chapek said sales surpassed initial projections and more DVDs are being manufactured to meet demand. “Our research indicated that consumers were very excited about this film,” he said. “But no amount of research could have ever predicted this type of overwhelming response. As a result, we are working diligently to keep retail stores in stock.”