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Baker Moves From Warner to Warner

23 Jun, 2003 By: Hive News

Warner Home Video has named Jeff Baker VP of nontheatrical franchise marketing.

Baker was formerly SVP of home video for Warner Strategic Marketing, where he oversaw acquisitions, co-productions, and DVD sales and marketing for the division's Rhino Home Video group.

In his new position, he'll handle marketing for WHV's nontheatrical programming, which includes acquisition of direct-to-video titles.

Baker will report to Warner Home Video's SVP of U.S. marketing Mike Saksa.

With nearly 30 years of home entertainment experience, Baker has held execuytive posts at such companies as GoodTimes Entertainment and RCA, where he was in charge of national account sales for RCA's VideoDisc format.

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