Artisan Wants Fans to Get <I>Wilder</I> With Undies8 Aug, 2002 By: Jessica Wolf
Artisan Home Entertainment is giving Van Wilder fans a reason to change their underwear.
Boxer-shaped on-pack DVD stickers for National Lampoon's Van Wilder's Aug. 20 release will promote Artisan's pairing with the Change Daily! underwear line.
Van Wilder consumers get a free pair of Change Daily! boxers by mail with the purchase of Van Wilder on DVD. The mail-in offer is good for both the rated and unrated DVD versions. A DVD package insert provides details and solicits shipping information.
The free-undies promo gets a boost through Change Daily! and Campusfood.com's Van Wilder campaign. Campusfood.com is linked to restaurants on and around college campuses across the country. The first 300,000 students who order meals through the site will get their delivery in a customized Van Wilder bag with information on the DVD availability and the underwear promo.
Artisan also will support the campaign with a college newspaper advertising program that begins in late August.