Artisan Has ‘Wonderful' Partners10 Oct, 2002 By: Brendan Howard
“Every time a bell rings, someone thinks of Mrs. Smith's pies, Cool Whip and Duraflame logs.”
Or so Artisan Home Entertainment's partners for the 2002 repromotion of It's a Wonderful Life might be hoping.
Artisan, Cool Whip and Mrs. Smith's are organizing a national sweepstakes with prizes ranging from a $10,000 JVC family home entertainment system to videos.
The trio of companies are also sponsoring a “Nominate an Angel” contest, in which people nominate others worthy of getting their “wings” with essays -- submitted via mail or at the specially created www.wonderfulslice.com site Nov. 1. One grand-prize “wings”-winner will have a donation made to a charity of his or her choice.
Radio and print ads will run in November.
VHS and DVD copies of Wonderful Life will include a $3-off rebate coupon for Duraflame six-log cases.
On-pack rebate offers on 2 million Mrs. Smith's pie boxes will offer consumers a $5 mail-in rebate with the purchase of Wonderful Life. This promotion will run from Nov. 1 through Dec. 31.
The contest-stickered videos are available now and retail for $9.98 on VHS and $19.98 on DVD.