Artisan Adds Fitness Franchises25 Oct, 2003 By: Holly J. Wagner
Artisan is getting in the pink with the U.S. distribution rights to two new fitness franchises. The label has rights for Stott Pilates “At Home” line from Merrihew Corp., as well as the 10-title “Wai Lana Yoga” series from Gold Moon Productions. The “Wai Lana Yoga” series, which has had popular success on PBS, satellite and cable networks, will hit stores in January. The Stott Pilates series, built on a 50-tape library, is scheduled to debut via infomericals in January and in stores in May. The regimen includes 500 exercises that viewers can do on a floor mat or with branded Stott Pilates equipment. Pricing has not been announced for either series. The acquisitions further Artisan's presence in the fitness market, joining Denise Austin, Yoga Fusion and Paula Abdul's Get Up and Dance.