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Ardustry Helps Bow Moonstone Home Entertainment

20 Apr, 2005 By: Erik Gruenwedel

A longstanding relationship with Austrian independent film producer Etchie Stroh's Moonstone Entertainment prompted Cheryl Freeman, CEO of Ardustry Home Entertainment, to co-launch Moonstone Home Entertainment.

Under the deal, Ardustry will package, market, distribute and sell a variety of Studio City, Calif.-based Moonstone's foreign, gay, thrillers and romantic comedies on DVD for the first time.

“We were doing one film at a time, and we said, ‘why don't we do a label deal?,’ Freeman said. “[Stroh's] got some really good films with a wide variety of storylines and good casts. They are quality films.”

Initial releases will be Sordid (May 24), Bitter Harvest (May 31) and Daddy Who? (June 14), all priced for rental only ($24.98 each). Subsequent retail releases include The Cool Surface (with Teri Hatcher and Robert Patrick), If You Only Knew and The Intern (Dominique Swain), all at $14.98.

Future fare comprise Spanish films El Lute 1 and El Lute 2, about the infamous delinquent El Lute and his jailbreaks in the 1960s.

Moonstone's catalog of about 60 films will bow periodically beginning July 26 on DVD for $9.98 per title.

Stroh, whose production credits run the gamut from Black Out (starring Brian Bosworth) and Wilder (Pam Grier), to Hotel (director Mike Figgis) and Cookie's Fortune (director Robert Altman), seemed a perfect fit for Ardustry, whose new owners, Kerry McCluggage and Jeff Sagansky, want to ratchet up the distributor's fare and clout within the industry.

“It is nice to be able to give a producer who has been successful the opportunity to have their own home video label,” Freeman said.

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