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Ardustry Gets 'Slamdanced'

31 Oct, 2005 By: Erik Gruenwedel

Seeking to expand its worldwide distribution portfolio, Ardustry Home Entertainment has entered into a multiyear deal with Slamdance Media Group, creator of the 10-year-old eponymous film festival in Park City, Utah.

Under terms of the deal, Ardustry will distribute annually up to 12 independent titles (including four theatrically) under the Slamdance on the Road banner in domestic and foreign markets.

The initial release, See This Movie — about two cons who talk their way into a film festival without a film — will debut theatrically in January in the U.S. and Feb. 14 on DVD for $24.98. Other prominent first quarter DVD releases ($24.98 each) include Ghosts Never Sleep with Sean Young and Faye Dunaway, and Noise, starring former brat-packer Ally Sheedy.

“We are doing theatrical distribution on Slamdance as well as non-Slamdance titles,” said Cheryl Freeman, CEO of Ardustry. “It just depends on the type of the film and whether we feel it is [theatrical] worthy.”

Ardustry also distributes product for television and TV syndication.

“We added [theatrical distribution] onto our list of things we can provide film producers,” said Freeman. “We are basically a one-stop shop.”

She said offering titles in limited theatrical release doesn't make much money (compared to home entertainment), adding there really isn't financial model that works for non-studio films.

“Mostly it is the producer's dream to have [their film] in the theatre and it is a great opportunity for us to get a title my competitors might not be able to because they don't offer [theatrical distribution].”

In a related matter, Ardustry will be hawking international rights to more than 100 titles (including documentary and special interest) at American Film Fest 2005, beginning Thursday through Nov. 13 in Santa Monica, Calif.

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