Ardustry Becomes Allumination9 Mar, 2006 By: Jessica Wolf
Indie supplier Ardustry Home Entertainment is now Allumination FilmWorks LLC.
The company changed its name as part of an aggressive strategy to aquire films for theatrical, television and home entertainment distribution, according to CEO Cheryl Freeman.
“Ardustry Home Entertainment has successfully built a strong home entertainment brand, offering a variety of quality independent films,” says Freeman. “However, our company has grown and has been going through many exciting changes throughout the last two years, including expanding into the theatrical market. Allumination FilmWorks, LLC, will encompass both our theatrical and home entertainment endeavors.”
The company is owned by top entertainment veterans Jeff Sagansky and Kerry McCluggage. For information, visit Allumination FilmWorks at www.alluminationfilmworks.com.