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Arcade Game Lets You Play for DVDs/Games

19 Oct, 2004 By: Holly J. Wagner

Forget that arcade game where you struggle with a mechanical claw to try to snag a cheap stuffed bunny. Now you can go for DVDs.

With more and more retailers and chain restaurants discovering that DVD is a cash cow, a veteran amusement machine company has found a way to incorporate movie and game software into an arcade game.

Bay-Tek Inc. introduced the Movie Stop machine in March to great success, said marketing representative Holly Huettl, adding that about 150 machines are in the field so far.

“We need to market toward what's hot and the trends of today, and DVDs are extremely popular. It just made sense and it has been doing really well,” she said. “The perceived value of a DVD is about $20, but you can get good movies for $10.”

The game is a glass-encased dispenser that comes standard with eight revolving racks for DVDs and video games and two for VHS. The unit sells for $5,195, and buyers can special order them with only disc racks. Each rack holds five copies, and since the bottom copy in a row is the prize, the company recommends using five copies of the same title in each row to avoid having an unpopular movie hold up the queue.

Players choose the item they hope to win and are challenged to react when they see a line of LCD lights that points to that title, Huettl said.

“The carousel rotates, there's a stop button that you hit when the row you want to select comes up,” Huettl said. “You have to hit it just right to get it to stop.”

The machines are equipped standard with coin slots, and operators tend to charge between 50 cents and $1 per play, Huettl said, but the company can install bill acceptors and most buyers order them that way. Machines are most commonly placed in movie theater lobbies, bowling centers, retail storefronts, shopping malls, arcades and family entertainment centers.

As for supplying the machines, the company has suggestions.

“We recommend a couple of different options. There is a company called Video Group that will supply them. It can be less expensive but not as efficient to go to Wal-Mart, Target or a discounter,” Huettl said. “You could go to a video store, sometimes they have movies three for $20 or $25. There is no legality issue with using used movies.”

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