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Apple Sells 1.7 Million iPhone 4 Units

28 Jun, 2010 By: Erik Gruenwedel

Apple June 28 said it sold more than 1.7 million iPhone 4 mobile phones through June 27 since its June 24 launch, making the device Apple’s most successful product launch.

By comparison Apple sold 1 million iPhone 3G units during the device’s opening weekend, and more than 1 million 3G S devices.

Priced starting at $199 for 16GB capacity, the iPhone 4 features video calling, a higher-resolution screen, a 5 megapixel camera with LED flash, 720p video recording and the iOS 4 operating system, among other enhancements from the iPhone 3G S.

Apple made no further mention of reported phone disconnection problems with the iPhone 4, which the Cupertino, Calif.-based computer giant has blamed on users improperly holding the phone.

El Segundo, Calif.-based research firm iSuppli Corp. said the 16GB iPhone 4 features $187.51 in material costs, based on a preliminary cost estimate from a physical teardown of the product.

“The [bill-of-materials] of the fourth-generation model closely aligns with those of previous iPhones,” said Kevin Keller, principal analyst, teardown services, for iSuppli. “With the iPhone maintaining its existing pricing, Apple will be able to maintain the margins that have allowed it to build up a [substantial] cash reserve — one whose size is exceeded only by Microsoft Corp.”

Separately, Ralph Schackart, digital media analyst with William Blair & Co. in Chicago, revised estimates upwards for the iPad tablet computer after Apple said it sold more than 3 million units in the first 80 days.

Schackart said Apple will sell 6.25 million iPad devices in fiscal 2010, up from previous estimates of 2.4 million units. He said Apple will sell 12.5 million iPads in fiscal 2011, compared with 6.2 million previously forecasted.


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