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Apple Movie Rentals Delayed

1 Feb, 2008 By: Erik Gruenwedel

Apple Inc.'s foray into allowing consumers to acquire movie rentals, including high-definition titles, from the TV has been postponed a month.

The Cupertino, Calif.-based computer company said in a statement the planned software upgrade for current Apple TV units wasn't quite finished.

The rental service was seen as a major incentive to reinvigorate interest in the lackluster Apple TV set-top box.

The iTunes movie rentals are $2.99 for library titles and $3.99 for new releases, with high-definition versions priced at $3.99 for library and $4.99 for new releases.

All the major studios have pledged content to iTunes, which makes titles available a month after the DVD release.

The free software, which is now planned for release at the end of February, will allow Apple TV users using an Apple remote control to rent movies on the iTunes Store directly from their HDTV.

In his Macworld keynote address last month, Apple CEO Steve Jobs said the software would be available at the end of January.

The software removes the requirement that a Mac or PC be connected to stream or load video. New editions of Apple TV, which include the software, are available in 40GB ($229) and 160GB ($329).

Apple TV requires a broadband Internet connection and a HDTV.

The iTunes movie rentals are available for download to an iPod Classic, Nano with video and Touch models.

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