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'National Treasure' Sells 3 Million Units in First Day

4 May, 2005 By: Kurt Indvik

More than 3 million video units of National Treasure were sold its first day of release in North America, May 3, according to Buena Vista Home Entertainment.

The company reports 90 percent of those sales were in DVD.

National Treasure's impressive DVD sales to date speak to its wide appeal as a unique and imaginative adventure steeped in real American history,” said Gordon Ho, EVP of marketing and business development.

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