AOL To Pull Content from Other TW Services3 Dec, 2002 By: Hive News
AOL Time Warner's media companies will collaborate to deliver unique content on AOL's Internet service in an effort to shore up sagging membership.
Warner Bros. Pictures and New Line Cinema already have been showcasing Only on AOL stills, clips, trailers, celebrity interviews and other programming about both new films and home video/DVD releases through First Look and Inside the DVD. They also offer opportunities to purchase movie-related merchandise.
AOL and Warner Bros. Pictures already have targeted new film releases, including Matrix Reloaded, Matrix Revolutions, T-3, Looney Tunes – Back in Action and The Last Samurai for tie-ins and special access initiatives, while New Line will share content from such films as The Lord of the Rings: The Return of the King, Dumb and Dumberer: When Harry Met Lloyd, Elf, Secondhand Lions and How to Deal.
On the television front, AOL and HBO will jointly develop original online “experiences” to include original content for AOL, as well as sharing new and existing HBO content. The first initiative is expected to involve HBO Comedy. AOL also will work with Warner Bros. Television and Telepictures Productions to build new programming models and companion programming experiences for AOL subscribers, including such shows as “Smallville” and “The Bachelor” franchises.
"This is a great example of how our individual businesses can benefit from being part of AOL Time Warner. Making this compelling content available on the AOL service is yet another new benefit for our members – delivering the best content to them first at no extra cost,” said Don Logan, chairman of the media and communications group. “Our media companies now will have more and better opportunities to create value with their online offerings, promote their products and leverage AOL's communications, community and commerce features. Today's announcement is just the first step to putting even more AOL Time Warner content on the AOL service and to working with outside providers to showcase their content to AOL members."
AOL will also pull content from AOLTW's print properties, including People, Entertainment Weekly, InStyle, Parenting, Teen People, Time for Kids, Real Simple, Sunset, Coastal Living, Cooking Light, Health, Southern Accents, Southern Living at no additional cost to members. AOL also will extensively promote the Time Inc. content across the service, with restricted access. The magazines individually may decide to offer their content online for a fee.
AOL subscribers will receive access to CNN's pay video news services on AOL Broadband whenever they want it. CNN video news is offered online for a $4.95 monthly fee. In addition, CNN and AOL will work together to offer exclusive online/on-air tie-ins and programs and to integrate CNN content into AOL's alert service.
Warner Music Group and AOL are collaborating on selling digital downloads and offering the MusicNet digital music service for streaming, downloading and burning music online.
AOL will continue to seek and actively promote online content from outside partners on its service, a spokesperson said.